The Claro Movement emerged from the initiative of three friends united by respect for Nature and a passion for the Sea .

The project originated from a small environmental awareness campaign —seemingly simple, but with a significant impact—that drew attention to the problem of disposable plastic in the oceans .

Inspired by a campaign by surfers in Cornwall, England, that mobilized the community against the use of disposable plastic straws, the Claro Movement was part of this global trend of raising awareness about the risks of this material to marine ecosystems.

From Movement to Association

The success of the initiative led to the creation of the Claro Youth Association , officially founded in June 2018 in Cascais.

Since then, our work has expanded through awareness campaigns, environmental education, and local impact projects , always with the goal of promoting a more responsible relationship with the ocean .

Our Performance

The Claro Association operates on several fronts:

• Environmental education in schools, to inspire new generations to protect the environment;
  
• Events and activities with the general public and in partnership with companies;
  
• Collaboration with public entities , such as the Cascais City Council and the Cascais and Estoril Parish Council , in the development of environmental and community projects.

Our Mission

To promote environmental awareness and reduce the impact of single-use plastics by engaging the community in practical and impactful actions that help protect the ocean and inspire change .